James Brady is sitting on a low stool at a counter in Cloud Cap Games. He's surrounded by hundreds of intricate table top games, a bowl of multi-sided die, and packs of collectible trading cards, but he's not sure if he or his wife, Kirsten, will fit my target audience.

“I'm not sure how 'geeky' we are,” he says slowly. “I mean, on a scale of geekiness, we are probably at the low end of the spectrum.”

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